"Look to Tai for everyday jewelry that bears a touch of the exotic. Popular styles include elegantly crocheted gold vermeil earrings and rope bracelets threaded with Hamsa hands or dotted with turquoise. Though Tai is not commonly known for necklaces, several spiritually minded looks abound, including a Tree of Life amulet suspended from a woven cord. Each piece in the collection is made from silver or gold vermeil and often features an intriguing surprise, like a mystical engraving or an off-center stone."
Amazingly alternative ad campaign.. Definitely sparked my interest as well as my curiosity.
Demanding a second look and further investigation, this is how you get noticed.
Avoid the norm.
Kudos, Tai.
